If you’re in charge of marketing at your company, you know that leads are essential to growing your business—but where do you go to find them? There are tons of social media platforms that claim to be the best places to generate leads, but which really live up to the hype?
To help you answer this question, we’ve put together this list of the top five online platforms to generate leads. These platforms will help you find your target audience and convert them into paying customers, so they deserve serious consideration if you’re trying to grow your business!
While Google AdWords is technically a PPC (pay-per-click) ad platform, its ability to generate leads cannot be overstated. The ads show up at the top and bottom of search results, meaning that when you’re looking for something specific, say a new accountant or plumber, there’s a good chance you will find your vendor.
Whether you’re just starting out, it doesn’t get much easier than Google AdWords. Plus, if you pay via cost per click instead of cost per impression (see below), your campaign can easily generate leads without costing thousands on ads that never showed up where they were supposed to. Google ads are often recommended as the first step in lead generation guides or courses because of this.
For businesses in highly competitive fields like real estate and insurance, Facebook advertising can be a great way to generate leads quickly by targeting consumers who have expressed interest in those topics by liking relevant pages. Facebook’s Lead Ads product automatically turns certain types of Page likes into Lead Ads so all interested customers have to do is Like your page before getting more information about what they’re interested in buying from you.
Facebook is, without a doubt, one of the best social media platforms for generating leads. Facebook advertising is highly targeted, and it’s easy to measure and track progress over time.
Be careful not to waste money on an ad campaign that doesn’t bring in new business—it’s best not to run ads until you have a few specific campaigns set up and are ready for launch. To generate leads effectively, identify your target market and create custom audience segments so your content shows up in their newsfeeds. For example, if you sell children’s books online, look at where your customers live; then tailor ads towards people who live near those cities with interests similar to potential buyers (i.e., parenting blogs).
One tactic that works especially well on Facebook: videos! People naturally click more often when they see video thumbnails showing up in their newsfeeds rather than just text-based images or links to websites. And because users consume content differently depending on what platform they’re using (Android versus iPhone versus desktop), consider doing a bit of A/B testing when looking at which content performs best across different devices and locations.
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LinkedIn is a great place to generate leads. It’s where recruiters often go first when looking for candidates, and it’s one of many social media platforms where you can establish your credibility, work history, and expertise. The trick with LinkedIn is choosing who will see your posts.
If you want to generate targeted leads, be strategic about your audience—who knows what industry they’re in or whether they might be interested in working for you someday? Be sure to use an enticing headline that will make them want to read more, and if possible, include a CTA such as a link back to your website or another landing page where they can learn more about you or connect with you directly.
If you have less than 500 connections on LinkedIn, consider upping your game by doing some networking so you have access to people who may need your services in their organization. LinkedIn offers several tools for businesses to generate leads. One of these tools is InMail—essentially a premium form of direct messaging that allows users to contact those outside their network. As part of its new Get Noticed campaign, LinkedIn just announced that premium messaging functionality will now be available via mobile apps!
As of November 2017, there are over 800 million active users on Instagram. Users post around 80 million photos each day, making it a great place for lead generation. On Instagram, brands can highlight their products and services through pictures and videos.
For example, posting a picture of a new product or an advertisement with a link to online purchase is more likely to generate leads than just linking back to your home page. However, companies that generate high engagement and conversions from followers (likes and comments) will see much higher rates of lead generation on Instagram versus those that simply put up content.
The key to generating leads through social media platforms like Instagram lies in how you interact with users: not by being pushy but by encouraging them to be actively involved in promoting your brand, whether that’s sharing your posts or clicking your links.
Despite being a relatively new site, Pinterest has quickly become one of the most popular platforms for lead generation. It’s also very easy for companies to set up. Users can create boards around specific subjects and share links from their website directly onto their pinboard. If someone likes your content or thinks it’s interesting, they can repin it on another board or simply like it – both are free ways of generating interest in your business and increasing traffic to your site.
Pinterest is also well-liked by consumers as its layout is simple, easy on the eye, and doesn’t bombard users with ads. But don’t just stop at setting up an account. Make sure you optimize your presence on Pinterest and invest some time into planning what you will post (and when). This will ensure that any followers you generate through Pinterest stay interested in what you have to say about your industry and help grow leads over time.
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When generating leads, one size does not fit all. Different industries have different needs, and these can change over time as your business matures. But don’t worry—there’s a platform out there for you! Be sure to start with a solid content strategy, target relevant keywords, and optimize for lead generation.
You may also want to try SEO or SEM if inbound marketing isn’t producing results for you—your mileage may vary depending on what stage of your company’s lifecycle you are in. Whatever you choose, be smart about how you advertise yourself so that other platforms aren’t too expensive for their own good. A great way to save money is by combining platforms that play off each other, such as reaching potential customers on LinkedIn through Google AdWords (search). Stay nimble, test often, and never underestimate your power to generate leads online!
Most likely if it was interesting enough someone would share it with their friends or colleagues leading to new visitors coming from social media instead of from search engines directly. Now let’s look at some real numbers: The first keyword gets around 2k-3k visits per month now due to optimization including internal linking + sharing.